The Facebook Experiment: The “Why” Questions

Paul Bernal's Blog

Facebook question markA great deal has been written about the Facebook experiment – what did they actually do, how did they do it, what was the effect, was it ethical, was it legal, will it be challenged and so forth – but I think we need to step back a little and ask two further questions. Why did they do the experiment, and why did they publish it in this ‘academic’ form.

What Facebook tell us about their motivations for the experiment should be taken with a distinct pinch of salt: we need to look further. What Facebook does, it generally does for one simple reason: to benefit Facebook’s bottom line. They do things to build their business, and to make more money. That may involve getting more subscribers, or making those subscribers stay online for longer, or, most crucially and most directly, by getting more money from its advertisers. Subscribers are…

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Game Day in Images: Brazil vs. Germany

This is History.

AP Images Blog

With Neymar out injured, just about everyone in Brazil knew it would be tough against Germany. Nobody ever expected this. The Germans tore apart Brazil’s porous defense time and time again Tuesday, routing the hosts 7-1 in the World Cup semifinals, the largest margin of defeat at this stage in the history of the tournament. The astounding scoreline is sure to overshadow Miroslav Klose’s record-setting 16th career World Cup goal. The strike pushed Klose past Brazil great Ronaldo, who was at the Mineirao Stadium on Tuesday as the Germans advanced to their eighth World Cup final. Germany will face either Argentina or the Netherlands on Sunday at the Maracana Stadium in Rio de Janeiro with a chance to win for the fourth time.

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Lead Image Caption: A Brazil soccer fan cries as he watches his team during a live…

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